Wednesday, October 15, 2008

National Breast Cancer Awareness Month - Pink Wings for Delta Airlines

This month is National Breast Cancer Awareness Month. Breast cancer is the most common cancer in women in the United States. According to the American Cancer Society, it's estimated that about 178,480 women in the United States will be found to have invasive breast cancer in 2007. About 40,460 women will die from the disease this year. Right now there are slightly over 2 million women living in the United States who have been treated for breast cancer. National Breast Cancer Awareness Month (NBCAM) organization is comprised of several national public service organizations, professional medical associations, and government agencies working in partnership to build breast cancer awareness, share information and provide access to screening services. NBCAM, and, are a year-round resource for patients, survivors, caregivers and the general public.

I thought it would be interesting to report on a creative idea that Delta Airlines implemented to raise awareness and money for breast cancer research. Delta’s website reports, “Delta Air Lines is taking flight for the fight against breast cancer. In October, Breast Cancer Awareness Month, the airline is introducing a newly painted Delta Pink Plane to its fleet to raise awareness for the cause and for its partner, The Breast Cancer Research Foundation (BCRF). BCRF is a nonprofit organization dedicated to funding innovative clinical and genetic research to find ways to prevent and cure breast cancer.

Go Delta Airlines for joining the battle against breast cancer! A pink and white Boeing 757 decorated with pink ribbons took to the skies last week. Aboard were some of its own employees who are breast cancer survivors who Delta treated to a special flight to Minneapolis. Delta’s brightly colored pink aircraft also features BCRF’s trademark pink ribbon logo, adjacent to the boarding door, as a visible reminder to passengers that they are flying on Delta’s Pink Plane. Throughout October, Delta is offering pink lemonade to customers for $2 on all domestic and most international flights with 100 percent of the proceeds benefiting BCRF.”

For more information on Delta’s breast cancer awareness initiative, click here

1 comment:

Ane Mulligan said...

Now that's just too cool! Good for Delta!!